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November 28, 2020 · Theresa

Thank You For Registering for Our Workshop Series!

Thank you for registering for this workshop series in which we’ll deep dive into our journey in pivoting our relationship from owning a tour company to launching a viable e-commerce and fulfillment business during the COVID-19 pandemic. This series was designed to help you look at the many considerations necessary to launch and grow your own e-commerce business.

Workshop 1: Product Development & Pricing

Carrying our signature color of bright green into our gift boxes has allowed us to continue branding boxes while not always investing in custom boxes.

Click HERE for our Product Development and Pricing workshop where we cover:

  • Listening to customers and market demand to develop a gift box collection that taps into your skillset
  • Working with partners to determine their ability and interest to supply product for gift boxes
  • Securing wholesale pricing from your vendors
  • Understanding profit margins in the gift box retail space
  • Developing a budget and pricing your gift boxes appropriately

Workshop 2: Packaging & Fulfillment

Bundled up and fulfilling a corporate order as snow flurries begin falling in Wisconsin.

Click HERE for our Pricing & Packaging workshop which will cover:

  • Sourcing shipping materials such as boxes, crinkle, tissue paper, packaging tape, and ice packs
  • Creating a branded product with custom boxes
  • Using an online shopping cart such as Shopify to sell and fulfill orders
  • Evaluating USPS vs UPS vs FedEx vs local deliveries
  • Mapping out delivery routes and other considerations for local deliveries

Workshop 3: Promotion

A strategic partnership with the Wisconsin State Fair allowed us to ship 1,300 boxes to recipients in 42 states – and deliver 750 dozen cream puffs locally too.

Click HERE for the Promotion workshop where we’ll discuss:

  • Thinking outside of the box with strategic partnerships that create the sales funnel for you
  • Working with corporate clients to create custom boxes to meet their goals
  • Turning past tour attendees and buyers into your greatest cheerleaders
  • Laying the groundwork to turn your new gift box customers into your next tour customers post-pandemic
  • Using paid ad spend to reach new customers and knowing when to outsource that task

Are you ready to talk through your next idea?

Once you have completed viewing these self-paced workshops, please feel free reach out to schedule a complimentary 60 minute Zoom call to discuss your business plan and ideas more in-depth, as well as to answer any further questions you might have. Please email me at theresa@milwaukeefoodtours.com or text/call 262-853-5239 to schedule a date.

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