Bikes, Brat and Beer Tour

Get an authentic taste of American history and culture on Harley-Davidson Museum’s Bikes Brats & Beer Tour, offered in partnership with Milwaukee Food & City Tours®.
The 3 1/2-hour excursion begins with a guided H-D Museum tour, highlighting Harley-Davidson’s journey from garage start-up to iconic global brand. Next, you’ll board the Museum bus for a close-up look at Milwaukee’s legendary beer- and sausage-making heritage, traveling through the Menomonee and Miller Valleys and downtown Milwaukee. Narrated points of interest include Miller Park, Miller Brewing Company, the family mansions of Milwaukee beer barons, Pabst Brewery Complex, Schlitz Park, and Usinger’s Famous Sausage Shop.
The tour includes two memorable stops, each lasting approximately 30 minutes. First, you’ll sample Usinger’s famous brats and classic Wisconsin cheeses at Wisconsin Cheese Mart on Old World 3rdStreet. Then, you’ll head to Lakefront Brewery, for a lively, guided tour that includes two samplings of beer and a souvenir glass.
Back at the Museum, present your wristband for a 10% discount at MOTOR® Bar & Restaurant and The Shop.



  • WHEN: Tour operates most Thursdays beginning at 3:00pm and Sundays beginning at 10:00am

  • DURATION: Between 3 - 3.5 hours, depending on the pace of the group

  • PRICE: $60 + $3.50 ticketing fee

  • LOCATION: This tour begins and ends at the Harley Davidson Museum

  • ACCESSIBILITY: Although minimal walking is required, there is still walking involved. This tour is NOT handicap accessible and attendees will need to go up/down minimal stairs to get on/off the bus multiple times.

    • Except for the Fish Fry Tour, all tours are seafood/shellfish free.
    • We do have a vegetarian option on this tour.
    • We are not able to make menu adjustments for food allergies, dietary restrictions or preferences on this public tour beyond the vegetarian option. This includes gluten, vegan, sugar-free and kosher requests.
    • We are able to make allergy / preference accommodations on private walking tours for 8+ guests, or private bus tours for 15+ guests. For more information on private tours contact us at 414-255-0534 ext 2.

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